Customer stories

What teams do with a live view

From Brightwater storefronts to a logistics fleet three time zones away — here's what changed when the data started arriving instantly.

Cormorant logo
SaaS / HRCopenhagen
We finally know which features keep customers for three years. Retention-by-feature used to be a research project; now it's a dashboard tab.
  • Identified the three features that predict long-term retention
  • Cut churn among high-adoption accounts by 18%
  • Gave the success team a shared, current health score

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Fathom logo
FintechAmsterdam
Compliance said we couldn't move user data around casually. Vireo's region pinning and edge hashing made privacy a configuration choice instead of a project.
  • Launched product analytics without a compliance waiver
  • Kept 100% of event data inside the EU region
  • Cut analyst request backlog by 70%

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Harborline logo
LogisticsBrightwater
We stopped guessing which routes were slow and started watching them. Vireo turned a weekly logistics review into a live picture of every truck on the network.
  • Cut average delay detection from 22 hours to under 2 minutes
  • Raised on-time handoffs by 14% in the first quarter
  • Gave dispatch one shared source of truth for the whole network

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Kestrel logo
Developer ToolsNorthbay
Activation used to be a quarterly slide. Now it's a live number with sessions behind it. We fixed our onboarding three times in the first month — because we could finally see it break.
  • Activation rate up from 31% to 58% in two quarters
  • Onboarding changes shipped weekly instead of quarterly
  • Cut time-to-first-test from 9 minutes to under 3

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Quayside logo
RetailBrightwater
Store managers used to argue about footfall from a report that was a week old. Now the counter is live, and the argument is about what to do next — which is a much better argument.
  • Lifted average campaign conversion by 21%
  • Cut campaign review time from 7 days to same-day
  • Balanced staff scheduling to live footfall curves

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Tidepool logo
EducationBrightwater
Our tutors had a theory about which lessons students dropped off at. Live funnels showed them the real one — and the fix raised completion by a third.
  • Raised lesson completion by 33% in one term
  • Cut revision cycle from quarterly to weekly
  • Aligned course design around measured drop-off, not surveys

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