Cormorant
Cormorant provides HR and people-ops software for mid-size European companies.
- Industry
- SaaS / HR
- Location
- Copenhagen
- Employees
- 180
- Data Region
- EU
- Use Case
- Feature adoption, retention cohorts
Identified the three features that predict long-term retention
Cut churn among high-adoption accounts by 18%
Gave the success team a shared, current health score
“We finally know which features keep customers for three years. Retention-by-feature used to be a research project; now it's a dashboard tab.”
Cormorant's success team knew retention correlated with feature usage but couldn't see the relationship. Usage data lived in one system, contract data in another, and 'why do customers stay?' was answered with anecdotes.
Cormorant joined feature events with account-level properties in Vireo, building retention cohorts split by the features each account actually used. The success team now targets expansion at the features that predict three-year retention.
How Cormorant turned retention from folklore into a dashboard
Everyone at Cormorant could tell you which features customers “seemed to love.” Nobody could tell you which features predicted renewal. That’s a folklore problem, and it has a data-shaped answer.
Joining usage to contracts
The trick was letting event properties do the joining. Each account’s feature events carried account tier and region, so retention cohorts could be sliced by feature adoption without a warehouse migration. The first dashboard took an afternoon; the insight took a week.
The three features
Analysis surfaced three features that predicted three-year retention: approvals workflow, custom reporting, and API access. Accounts using all three renewed at nearly double the rate of accounts using none. The success team now routes onboarding energy accordingly — and the number backs the instinct.
The shared scoreboard
Health scoring used to live in the CS team’s heads. Now it’s a live tab, split by adoption, with the sessions behind any surprising account one click away. The folklore didn’t disappear — it got a source of truth.