Quayside
Quayside runs a chain of eleven coastal lifestyle stores across Brightwater and the surrounding region.
- Industry
- Retail
- Location
- Brightwater
- Employees
- 240
- Data Region
- EU
- Use Case
- Live footfall, campaign funnels
Lifted average campaign conversion by 21%
Cut campaign review time from 7 days to same-day
Balanced staff scheduling to live footfall curves
“Store managers used to argue about footfall from a report that was a week old. Now the counter is live, and the argument is about what to do next — which is a much better argument.”
Quayside's marketing team planned window campaigns and staff shifts using footfall reports that arrived weekly. A campaign that failed on day one wasn't visible until it was over.
Quayside wired store sensors and online events into Vireo, producing live footfall charts per store, campaign funnels from window display to purchase, and alert rules that flag underperforming promotions within hours.
How Quayside brought the waterfront retail into real time
Retail runs on rhythm: the morning rush, the after-work tide, the weekend swell. Quayside’s old reports described the tide a week after it came in.
The live counter
Store sensors already existed; they were just reporting to a system nobody watched. Rerouting those events into Vireo produced a live footfall line per store on the marketing wall. The first week, managers caught a malfunctioning door sensor within an hour — the old system had hidden it for a month.
Campaigns with feedback
Every window campaign now has a funnel: footfall past the display, dwell, entry, and purchase. The marketing team reviews campaign performance the same day it launches, adjusting displays while the campaign is still running rather than after it’s archived.
The schedule that fits the tide
Shift planning moved from “last month’s numbers” to live curves. Stores that surge on sunny weekends staff for it; quiet Tuesdays run lean. The retail instinct didn’t change — it just gained a live instrument panel.