Event naming conventions that survive contact with a team
A few rules for naming events that keep your analytics readable for years — and why 'page_viewed' beats 'pv' every single time.
Posts tagged “engineering”
The 50ms promise: what it takes to ingest in real time
Under the hood of Vireo's ingest pipeline — how a million events a minute get to your dashboard in under 50 milliseconds, and why it stays that way.
Choosing an event schema when you have no data team
No data engineers, no problem. Start with a tiny event vocabulary, let structure emerge from usage, and keep it readable. Here's the playbook.