Head of Product
Theo Okonkwo
Theo spent six years at a shipping platform where "what are users doing right now?" always took a week to answer. He joined Vireo in 2022 to fix exactly that.
He owns the roadmap, which means he spends his days arguing about event names, reading support emails, and occasionally writing SQL so old it should be in a museum.
When the studio gets too quiet, he's usually the one who proposed the offsite at the Halyard Pavilion — and he'll happily explain the agenda at length.
Posts by Theo Okonkwo
Funnels without SQL: a four-minute setup
Drag steps, split by any property, watch it recompute. Building a funnel in Vireo takes about as long as brewing the coffee you'll drink while it loads.
Activation metrics for B2B products
Signups are vanity, churn is lagging, and activation is the number that actually tells you if your product works. Here's how to pick — and watch — yours.