Sana Khalil

Sana writes the words you see on this site — and the ones you don't, like the changelog lines for bug fixes nobody will ever thank anyone for.

She joined from a growth agency where she learned to say "funnel" fourteen times a minute. She now runs a strict policy of zero buzzwords, enforced by a shared channel named after her.

Her favorite metric is activation, which she insists is "the only number that matters" until someone mentions retention.