Event naming conventions that survive contact with a team
A few rules for naming events that keep your analytics readable for years — and why 'page_viewed' beats 'pv' every single time.
Posts tagged “events”
Privacy-first analytics: hashing PII at the edge
You can have realtime analytics and respect user privacy. Hashing, dropping, and region-pinning — all at the edge, all on by default.
Choosing an event schema when you have no data team
No data engineers, no problem. Start with a tiny event vocabulary, let structure emerge from usage, and keep it readable. Here's the playbook.